Upvest has had several pivots in its nine year journey, and HV has funded each one. This was in part down to HV’s belief in Upvest’s CEO, Martin Kassing — a seasoned executive who was previously chief product officer at fintech company builder FinLeap — to lead the company in the right direction.
Martin’s focus on people and culture were among the qualities that stood out to Jan from the very beginning.
Upvest has made several high-profile hires over the last two years, including Rebekah Fox, a former director at Meta, as vice president of people; Jonathan Brander, former chief operating officer of FNZ Group, as COO; and Roberto Fajardo, former VP of engineering at Adyen as senior vice president of engineering.
“It’s something I’ve tried to share with other founders: Martin invests significant parts of his time in hiring very specific people, and also keeping the talent on board and engaged,” says Jan. “Upvest has always had a very special culture.”
Every year, the company hosts a festival called ‘UpFest’, where hundreds of employees from across its European offices come together for a week of workshops, learning and development and partying.
As the need to build private wealth grows across Europe, Upvest is positioning itself as the technological backbone enabling more equitable access to investing for a growing pool of customers.
Nearly ten years on, the company remains a market leader in one of the most underserved areas of fintech infrastructure.